For those who have a hard time understanding my assertion that the district spends $1 million on PR each year (and the true value is likely much higher), here is a real world example to help explain the difference between cost and expenditure.
I just received my September electric bill. At first I was shocked by the high amount, especially considering that September was not a warm month. But then I remembered my wife is pregnant.
You see, when she is pregnant, my wife likes to set the temperature low in order to compensate for her elevated metabolism. So while she sleeps with a light blanket, I spend summer nights wrapped and clothed as if it were the middle of winter.
It is true that my general fund expenditure for electricity is high, but some of the cost is correctly attributed to her pregnancy -- likely half of my expenditure on electricity in September was due to the September weather, with the other half due to wife's pregnancy.
If I didn't attribute costs as closely to their source as possible, I would not have a clear understanding of the true cost of pregnancy versus the true cost of AC.
The same holds for all entities: costs need to be attributed to their source in order to understand the drivers of those costs.
Olentangy recently hired Wade Lucas. Initially, Wade agreed to the salary set by the board. After receiving an offer, Wade then renegotiated a much better contract.
Yes, Wade snookered Dimon McFerson -- the supposed great negotiator -- and ended up being the winner of hundreds of thousands of tax dollars.
Why did the board agree to the new, more expensive contract? The answer is simple: Since the board had been burned in its previous closed-door superintendent search, it believed that it had to save face and accept whatever Wade demanded.
The expenditure for Wade's new contract came out of the general fund and is reported as an administrative expense. Yet the true cost of his new contract should be attributed to a PR stunt to cover up the foolishness of McFerson and the super majority of the board.
The expenditure is not a function of the administration of the district, it is a function of PR in order to save an inept board from more embarrassment.
There are many examples where the district expends money simply to look good before the public. All of these dollars are correctly attributed to PR. To pin those dollars on any other cost center incorrectly attributes costs.